Corporate Identity & Graphics - Design Tasks


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Corporate Identity & Graphics


	Design Tasks

	Product design Corporate identity & graphics Visions Promoting design

The Corporate Identity function covers a wide range of activities associated with Braun Design. These include corporate identity design, corporate graphics, office design, trade fairs and exhibitions around the world, architecture, the Braun intranet, corporate events (BraunPrize), design PR etc.

As well as providing practical advice and assistance in these areas, the Corporate Identity function is also responsible for developing, formulating, deploying and supporting the guidelines which guarantee that the company always presents a consistent image.The corporate identity guidelines are the basis for Braun's common global corporate image.

Braun products are known for their clear and functional graphic elements which have made a significant contribution to their success. The graphic elements on Braun products give users information and identity.