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BraunPrize 2009 - Promoting

Why are we committed to promoting design talent and new product ideas?

BraunPrize 2012 poster

Established in 1968, the BraunPrize was Germany’s first international competition to promote the work of young designers, highlight the importance of industrial design and celebrate innovative product ideas across the world.

Over four decades later, the focus on promoting design itself is no longer the highest priority. Today industrial design has become an integral part of the product development process, and design strongly influences many people´s lives.

Despite the fact that the level of design has improved since the 1960’s, the world has become a more complicated and demanding place. Good design today has to meet much higher standards than ever before, with the need to integrate sustainability and complex technology successfully into people´s lives and social behaviours.

The quality of our future depends on how well we can leverage knowledge and creativity to find solutions to the relevant topics of tomorrow. With this in mind, the intention of the BraunPrize today is to encourage people to act responsibly, to innovate in the field of product development and design, to think ideas that haven´t been thought, and to create product concepts that no one has yet imagined. Ideally this is a kick start for design talent and new ideas on their way to change the world.

The BraunPrize has evolved while staying true to its original intention: promoting Excellence in Design and Thinking.

Prof. Oliver Grabes, Head of Braun Design and Chairman of the BraunPrize jury, Kronberg, Germany