“Genius design for a better everyday”
The new BraunPrize 2012 embraces the increased relevance of well-designed products that help improve all aspects of everyday life. With most people’s daily challenges becoming increasingly complex and demanding, we rely on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle.
Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we don´t really value, instead of focusing on fewer but better solutions to help us live our lives. With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.
The product concepts submitted should represent innovations in design and technology, focusing on key areas and challenges of today like sustainability, health & well being, the aging population, mobility and individuality. The conceptual designs should be developed with user needs in mind, showing applications which support them in their everyday lives – at home, work or school on our daily commute, during sports and leisure activities, or in the context of health and personal care. Concepts can address global problems or find simple, ingenious solutions for daily routines. Participants are free to choose any subject for their product concepts as long as there is a connection to the everyday theme.
BraunPrize now open to everyone
For the first time in the history of the BraunPrize competition, students, professionals and enthusiasts were asked to enter innovative product ideas and concepts that help improve aspects of our everyday lives. As a public competition, we have now opened up the accessibility of design to more people around the world and made the prize even more relevant and visible. In addition to the hitherto existing participant category of Students, we have added a new category for Professionals & Enthusiasts. Both categories are judged individually.
New, later closing date
Aspiring design students, professionals and enthusiasts across the world were asked to submit their entries by March 31, 2012. This new closing date allows students to define and enter their upcoming thesis or project work relevant to the BraunPrize theme.
New awards and increased prize money
With a particularly strong focus on sustainable solutions for everyday life, the BraunPrize 2012 will introduce new Sustainability Awards in addition to the traditional Global Design Awards. National BraunPrize winners will also be announced, highlighting the very best talents in individual countries. The total prize money for the BraunPrize 2012 was raised to $100,000 USD.