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BraunPrize 2012

Assessment criteria

The theme of the BraunPrize 2012 is: “Genius design for a better everyday”

The jury assesses all product concepts with the following criteria:

• Design – the combination of innovation, usability, ergonomics and aesthetics
• Technology – the use of innovative technology to improve product functionality
• Sustainability – the environmental compatibility of the product concept

Focal point of the product concept’s design should be the benefit it provides for the user and society.

The following additional factors are also taken into account during the assessment process:

• The clarity of the content
• The quality of the presentation
• A thorough analysis of the assumptions on which the product concept is based
• The feasibility of the concept with regard to processes and costs