Therefore the product
development process is consumer-centric: consumers are involved from
start to finish. Experts interview hundreds of test participants per
month about new trends, ideas or products in the areas male + female
grooming, hair care, oral care and household. Almost 600 employees –
more than 80% of them university-educated specialists – then develop and
design a broad range of technologies and devices for Braun, but also
for other P&G brands such as Duracell, Gillette and Oral-B.
work at P&G’s Global Center of Excellence for Devices which is
located in the small German town of Kronberg near Frankfurt and the
German P&G Headquarters in Schwalbach.
The spinal cord of P&G’s Global Center of Excellence for Devices is
the on-site Consumer Product Research Center (CPRC). It even includes a
dental clinic, which conducts clinical studies based on international
products must delight consumers, fascinate them and offer functionality
at highest quality. Dedicated teams of engineers and scientists in
R&D, Engineering and in the Quality Innovation Center give their
best to live up to the legendary quality and reliability associated with
brands such as Braun and Oral-B that exemplify the prestigious
trademark “Made in Germany”.