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Design Evolution In 1955, Braun Design was something that concerned only a small group of design-oriented consumers. The design of the products was characterised by consistent styling and by features such as geometric shapes, clearly structured elements and a reserved use of colour. A consistent approach to corporate identity combined with product development geared to enhancing functionality, usability and clarity - as well as the look and feel of the products - these are the characteristics of the new Braun Design. Today, as in the past, it follows a consistent set of core values. Braun Design is synonymous with functional and distinctive product design with high design values and aesthetic qualities. It stands for innovative design and reflects Braun's commitment to creating new concepts which respect the design values. Braun Design is innovative, it is forward-looking and embodies technical and functional product innovations. practical, usability and simplicity are key product values. distinctive, it sets standards for high-quality design with a unique identity. appealing, geared to meeting the needs of the user, it has a friendly, likeable and natural presence. clear, its formal clarity and logical layout make products self-explanatory. honest, it is open, comprehensible and self-confident. aesthetic, it is well balanced and is characterised by an overall sense of harmony. Copyright © Braun GmbH 2008