Therefore the product development process is consumer-centric: consumers are involved from start to finish. Experts interview hundreds of test participants per month about new trends, ideas or products in the areas male + female grooming, hair care, oral care and household. Almost 600 employees – more than 80% of them university-educated specialists – then develop and design a broad range of technologies and devices for Braun, but also for other P&G brands such as Duracell, Gillette and Oral-B.
They work at P&G’s Global Center of Excellence for Devices which is located in the small German town of Kronberg near Frankfurt and the German P&G Headquarters in Schwalbach.
The spinal cord of P&G’s Global Center of Excellence for Devices is the on-site Consumer Product Research Center (CPRC). It even includes a dental clinic, which conducts clinical studies based on international standards.
All products must delight consumers, fascinate them and offer functionality at highest quality. Dedicated teams of engineers and scientists in R&D, Engineering and in the Quality Innovation Center give their best to live up to the legendary quality and reliability associated with brands such as Braun and Oral-B that exemplify the prestigious trademark “Made in Germany”.