Switch on the power of cold. Switch off skin irritation.
For some men with sensitive skin, shaving – even with an electric shaver - can cause a number of unpleasant symptoms, ranging from redness, to dryness, and sometimes even a mild burning sensation.
These signs of skin irritation are caused by interaction of the cutting parts with the top layers of the skin, and until now the solution has been to apply a cream or lotion after the shave. Braun has worked hard to develop a shaver that addresses the signs of shaving irritation right away during the shave.
The secret element in the °CoolTec is Braun’s innovative Thermo-Electric-Cooling technology. An aluminium cooling bar integrated into the head of the shaver actively cools down the skin while you shave, significantly reducing the symptoms of skin irritation from shaving. It minimizes shaving redness and burning and itching sensations, leaving the skin feeling refreshed.
The expert’s opinion
Dr. Marcus Maurer, Professor of Dermatology and Allergy at Charité -Universitätsmedizin in Berlin shares his expert scientific perspective.
“As shaving aims at cutting the hair very close to skin, mechanical interaction with the skin’s upper layers occurs, ultimately leading to shaving irritation. Typical signs include burning sensation, tension and redness. By actively cooling down the skin during the shaving process, Braun’s °CoolTec minimizes the appearance of these signs of shaving irritation.”
World’s only shaver accredited by the Skin Health Alliance
The Braun °CoolTec has been dermatologically accredited by the reputable Skin Health Alliance, an independent not-for-profit organization working with international dermatologists, researchers and skin scientists.
Braun’s °CoolTec is far more than simply the latest Braun shaver innovation; it’s quite possibly the most technologically advanced dry shaver in the world.
It’s been engineered to make a real difference and to make the experience of dry shaving feel extraordinary day by day.